This is a copy-driven advertisement for the Hong Kong Shanghai Bank Corporation (HSBC) Revolution credit card. The target audience is a young professional and executives aged 25 to 35. The tone of voice has to be strong, confident, individualistic and got the attraction. I decide to attract audience by the benefits they get when they apply The Revolution Credit Card. What the young professionals need is a fabulous life. I make them feel they are VIP, they can shop at wherever they want, can enjoy the delicious meal… all they need is inside The Revolution Credit Card.